Apple is expected to introduce its newest iPhone and various other devices on Monday at its most significant product launch event of the year.
The event at Apple’s headquarters in Cupertino, California, uses the tagline ‘It’s Glowtime’ with the logo surrounded by a colorful glow. Rumors suggest new colors for the iPhone and other Apple products.
Apple’s fall product launch is a major yearly event where new devices are revealed, setting the tone for the busy holiday shopping season. These announcements often lead to a lot of speculation from both the tech industry and Apple fans.
Before the event, there were reports of Apple switching to OLED screens and rumors of a new photo button. It was also predicted that Apple would expand its ‘Apple Intelligence’ AI features.
Apple’s stock has grown a lot this year due to excitement around AI and higher revenue. However, the company has faced falling smartphone sales and more competition from rivals like Huawei, especially in China. Huawei is expected to launch new products soon after Apple’s event.